The Real Reason Your Potential Clients Are Scared to Book (And How Virtual Brow Consults Can Change That)

If you’re a PMU artist not offering virtual brow consultations yet… this free lesson (and the YouTube video that goes with it!) might seriously change the game for you.

Here’s the truth:

Your dream clients are already watching. They’re saving your posts, creeping your highlights, obsessing over your work—but they’re still not booking. And it’s not because they don’t want the service.

It’s because they’re unsure. Nervous. Intimidated.

YOU know how to customize brows. that’s literally your job. But your potential clients? They don’t realize customization is even an option. Your portfolio might look stunning, but if a 55-year-old woman scrolls your page and only sees 26-year-olds, she might assume she’s not the right fit.

Style, age, and preferences vary—and people need to see themselves in your work before they feel confident enough to book.

That’s exactly where virtual consults come in. They bridge that gap.

Virtual Brow Designs = More Clients Saying YES

This is where Virtual Brow Consultations become your new secret weapon.

It’s not just a cute add-on. It’s a conversion tool.

You’re giving your potential clients a sneak peek at what their brows could look like BEFORE they commit. And once they see how NATURAL it can look, their nerves are eased!

When done right? 95% of the time, it leads to a booking.

BEFORE WE CONTINUE WITH THE LESSON, WATCH THIS VIDEO TO LEARN HOW TO USE PROCREATE FOR VIRTUAL BROW DESIGN - THE NUMBER 1 TOOL FOR A SUCCESSFUL VIRTUAL CONSULATION

What about In Person Consultations?

Yes, absolutely! They are also very successful. But let’s be honest, there are some major downsides that make virtual consultations a smarter choice for most artists.

💬 They take WAY more time. In-person consults eat up more of your day than you think. Between setup, small talk, and cleanup, you're losing valuable time.

📍 You have to be physically in your space. That means no flexibility and no working from your phone on the go (or in bed if you're like me)

They take up appointment slots. Every in-person consult means one less paid procedure you could be doing.

That’s why virtual consults are a game changer. They’re faster, more flexible, and way better for your bottom line.

Building Trust Starts Before They Walk In

Now that you understand the technical side of virtual brow consultations, let’s talk about how to actually do them, and how to make the most of each one.

The beauty of virtual consults? They’re totally flexible. You can:

✅ Hop on FaceTime or Zoom

✅ Do it over the phone and send mockup photos after

✅ Chat via text message and share visuals that way

There’s no one-size-fits-all. It’s about what works best for you and how you present it to your clients.

And remember, most clients have never had permanent makeup before. They’re nervous, unsure, and scared of making the wrong decision.

They don’t need a sales pitch.
They need support.

Use your virtual consult to:

✅ Walk them through your process
✅ Show before & afters (especially healed results!)
✅ Explain pigment fading and how the look softens over time
✅ Draw a custom brow map and show them exactly what it could look like

The truth is: your clients aren’t avoiding your service because they don’t want it.

They’re just waiting for someone to help them feel ready.

Be that someone.

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